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gennaio 02, 2019 - Porsche Motorsport

Porsche Motorsport enters into a multi-year partnership with PUMA

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Motorsport: Innovative Racewear from Herzogenaurach


Stuttgart/HerzogenaurachAs of January 1st, 2019, #puma, the globally active sports lifestyle brand, has become the exclusive technical partner of the whole #Porsche Motorsport team for fireproof #racing clothing as well as shoes and luggage. The #puma logo will be featured on both Formula E racecars and all #racing clothing of the #Porsche factory drivers and pit crews from the beginning of Season 6.

Puma will equip all 24 #Porsche Works Drivers, Juniors and Young Professionals as well as all pit crews of the #Porsche factory teams with the latest innovations in fireproof motorsport clothing. In addition to equipping the Formula E team, all factory GT #racing activities are part of the #partnership. In addition, #puma will be providing shoes and travel luggage for the whole #Porsche Motorsport division.

"Puma has a long and successful tradition in motorsport. We are pleased to welcome #puma as a new partner of the #Porsche Motorsport Teams," says Fritz Enzinger, Vice President #Porsche Motorsport. "The innovation and creativity of #puma, one of the world's leading sports lifestyle companies, fits in with our team and our brand."

“We are proud to be partnering with #Porsche Motorsport, one of the most successful #racing companies with a rich tradition in motorsport,” said Bjørn Gulden, CEO of #puma. “Puma’s race wear is developed for the highest level of #racing and we are happy to add #Porsche Motorsport to our existing partnerships in F1, and other top motorsport categories.”

In addition, #puma has obtained the rights to develop, sell and market a range of #Porsche Motorsport replica and fan wear products. The ranges will consist of apparel, footwear, headwear, accessories and bags aimed at the #Porsche Motorsport fans and motorsport enthusiasts.