Press release
26KB
marzo 18, 2019 - Nike
Progress in Support of London’s Emerging Creative Talent
Comunicato Stampa disponibile solo in lingua originale.
In #london, talented young creatives need little by way of imaginative spark. However, #converse recognizes the need for insistence in realizing vision. That’s why the brand is focusing its attention on supporting the city’s emerging artists, designers, singers and more — hoping to ensure that the new generation of inventive leaders have opportunity to breakthrough.
Spark Progress, a #film co-made with five local female creatives, serves as the symbolic beginning of Converse’s commitment to #london. The program aims to follow on the film’s mantra — while others are busy deciding our future, we’re busy making our own — providing an infrastructure that will allow people working in #fashion, music, skate and more to realize their potential.
As with the #film, co-creation is at the heart of Converse's #london efforts. The brand will support #creative projects and powerful storytelling — hosting much of the output on converse.com/london. #converse also just launched the @converse_london instagram handle, which is designed to connect local creatives and be a platform for their efforts with the brand.
In addition, a series of physical activations and workshops will take place over the course of the year. These build on Converse's longstanding relationship with the city's #creative community — which has included providing music studio space and more — and extends opportunities to forge individualized plans to support #creative ambition.
Spark progress converse original
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Spark progress converse-01 original
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