Press release
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luglio 17, 2019 - Nike
Converse, Joshua Vides and Chinatown Market Explore the Bounds of Customization
Comunicato Stampa disponibile solo in lingua originale.
July 16, 2019 - The #converse Chuck 70, built from the 1970 articulation the #converse Chuck Taylor All Star, has solidified a reputation as a designer favorite. For Los Angeles-based artist #joshuavides and Chinatown Market’s Michael Cherman, the shoe is also an invitation for hands-on experiences.
Cherman’s vision for the shoe employs a light-sensitive, multi-tone asymmetrical canvas upper, which transforms when exposed to UV light. Vides allows for a more intentional transformation: His Chuck 70 incorporates interchangeable Velcro panels in custom Pantone colors.
Converse adds to this mix by offering a third sneaker with its own evocative release. The UNT1TL3D pack carries an exaggerated midsole and an upper features hand-drawn iterations of the phrase “NOT A CHUCK” — an ode to DIY decoration and the notion that a Chuck is defined only by the wearer.
All three shoes launch during ComplexCon Chicago, July 20 and 21, at the #converse booth. Broader releases for each of the Chuck 70s follow: July 26 for the #converse x UNT1TL3D; August 2 for the #converse x Chinatown Market; August 16 for the #converse x #joshuavides.
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