Press release
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gennaio 19, 2021 - Adidas
Welcoming tennis star Félix Auger-Aliassime to our line up of world class athletes
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Today, we are announcing a long-term #partnership with the youngest player ranked in the top 25, #felixaugeraliassime. The relationship marks a coming together behind shared values, including commitment to the progress of sport and culture, and belief in the power of sport to change lives.
“The impact Félix has already made, both within world-class #tennis and using his platform to drive real, positive change, is hugely inspiring to us”. says Celine Del Genes, Global Vice President - General Manager Specialist Sports - #adidas Global.
“Sharing our commitment to inspire and enable #people to harness the power of sport in their lives, he is the ultimate expression of what the next generation of tennis player should aspire to be. We look forward to supporting him as he continues to show the world of sport what the future athlete has to offer.”
On the court, #adidas will work with Auger-Aliassime to ensure he has the very best in high-performance #tennis wear and design innovations. This will begin in February when #felixaugeraliassime will take to the Australian courts wearing the #adidas PRIMEBLUE x HEAT.RDY #tennis collection – combining adidas’ latest sustainability and performance innovations. In wearing this collection, it speaks to a shared goal in protecting the spaces of sport, and the planet, for future athletes.
Félix Auger-Aliassime will wear the most recent model of the adizero Ubersonic 4, which brings the latest technologies to the court for uncompromising agility. The midsole features Lightstrike, which provides super-light cushioning for fast pace movements without compromising direct court feel, and a woven mesh upper provides stability and support for lateral movements and changes of direction. The upper is made with PRIMEGREEN – a series of high-performance recycled materials, created from 50% recycled content.
Off the court, the #partnership will celebrate and support Félix Auger-Aliassime’s long-term goals to give back to the grassroots communities that formed such an important part of his early career and childhood.
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