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Motivation and objective
Extent of the collaboration
"The #partnership with #PALACE underlines the transformation of our Mercedes-AMG brand towards more lifestyle. We are opening up to new target groups and sending out strong signals with spectacular and surprising campaigns that further sharpen the brand orientation of Mercedes-AMG," says #philippschiemer, Chairman of the Board of Management of Mercedes-AMG GmbH.
"We love working with the best in their field, and AMG is just that. We are very proud to be participating in such a great motorsport event as the ADAC Total 24-hour race with a racing car that bears our rowdy livery,” #PALACE said.
The #PALACE X AMG Collection
The "Get Sehr Fast" campaign
Sales and distribution
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