Press release
438KB
luglio 26, 2021 - New Balance
New Balance launches the 2021 TCS New York City Marathon collection in celebration of the 50th running
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New York, NY – July 23, 2021 – New Balance is excited to unveil the official New Balance 2021 TCS #newyork City Marathon Collection and celebrate the return of in-person racing after such an unprecedented year. The official #newbalance 2021 TCS #newyork City Marathon Collection will be available Thursday, July 22nd, ranging in price from $30 for tees to $250 for the FuelCell RC Elite v2.
On September 13, 1970, 127 #people gathered to run the first ever #newyork City Marathon. This first #running consisted of four laps of Central Park, a far cry from the borough traversing, bridge crossing, midtown closing spectacle that the race has evolved into today. To honor the 50th running of the marathon, the official #newbalance 2021 TCS #newyork City Marathon Collection pays homage to the first race by drawing inspiration from Central Park, where the first marathon was held. The abstract designs found on select apparel pieces reflect how intertwined the park is with the city and the four loops that made up the first marathon course. Additional pieces feature aerial maps of the park, the historic NYC skyline and other park inspired designs.
The 50th running of the marathon is an opportunity to celebrate the #sport of #running and welcome new and old runners back to in-person racing at the world’s largest marathon.
“We really wanted the apparel to showcase the marathon not just for what it is today, but for how much the race has grown and evolved over the past 50 runnings,” says Jeff Garabedian, Apparel Product General Manager. “We wanted to highlight the influence Central Park has had on the marathon, and really celebrate it as a key part of the TCS #newyork City Marathon’s history.”
As always, the heart of the collection is the Marathon Windcheater Jacket. The perfect example of style meets function, the Marathon Windcheater Jacket is made with performance fabrics that feature wind/water resistant technology. The jacket also features a horizontal reflective tape across the chest that serves as a nod to NB’s iconic Marathon Windcheater Jacket created in the ‘70s. Two limited edition colors of the jacket launched on June 8th but is debuting today in two new colorways. Fans around the world can claim one of these coveted jackets for a suggested retail price of $135. The collection also features New Balance’s premium Impact Run and Q Speed apparel which blend modern, sleek looks with high performance technology. One of the most notable pieces is a Central Park inspired printed Impact Run short sleeve with a suggested retail price of $55. A whole range of tops and bottoms in both Impact Run and Q Speed feature the “50th running” emblem, further highlighting the iconic race and its history. Depending on your preference, you can purchase a Q Speed Jacquard long or Q Speed Jacquard short sleeve with suggested retail prices of $55 and $50 respectively. If you’re looking for comfortable gear to recover or view the race in, the collection includes a variety of tees and sweatsuits with Central Park designs, as well as renderings of other famous #newyork City landmarks including the Statue of Liberty and the world-famous #newyork City skyline.
Further information in the press release to download
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