Press release
104KB
ottobre 05, 2021 - Adidas
Announcing new sustainable NHL team jerseys
Comunicato Stampa disponibile solo in lingua originale.
This season, #adidas #hockey formally begins its efforts to “End Plastic Waste” and reuse plastics with its introduction of ADIZERO Primegreen Authentic NHL jerseys for all 32 NHL teams. Made with an adidas’ innovation Primegreen: a series of high-performance materials containing a minimum of 50% recycled content, ADIZERO Primegreen Authentic NHL jerseys will make their on-ice debut on opening night of the 2021-22 season on Tuesday, Oct. 12.
It will be the first time that all 32 NHL teams will take the ice wearing team jerseys made from recycled materials.
“We know that plastic waste is a mounting problem, and we need to innovate the ways in which we produce our products” explained Dan Near, Sr. Director #adidas #hockey. “The new ADIZERO Primegreen NHL jerseys are an incredible example of how we’re bringing that idea to life.”
“For more than a decade, the NHL has remained steadfast in its commitment to reduce our environmental impact across different facets of our business,” said Brian Jennings, NHL Chief Branding Officer and Senior Executive Vice President. “We are proud to have a partner in #adidas who is implementing forward-thinking innovation that addresses some of the world’s pressing ecological challenges and is a fellow steward in the preservation of the game.”
Each team #jersey will maintain its classic stripping and logo, while boasting dimensional embroidery that draws attention to their sustainable materials, and a two-layer twill that underscores the product’s authenticity.
This Fall, the ADIZERO Primegreen Authentic NHL jerseys will be available in all 32 team colorways at adidas.com/XXX, NHLShop.com, NHLShop.ca, the new NHL Shop flagship store in New York City and and in official NHL team stores.
Since 2012, #adidas has been developing and introducing innovations that reduce the company’s overall carbon footprint – specifically the use of plastic – as part of its goal to completely eliminate the use of virgin polyesters by 2024. The ADIZERO Primegreen Authentic NHL jerseys expands on the successful launch of the ADIZERO Authentic Parley NHL jerseys featuring repurposed and upcycled materials that were worn in the 2019 Honda NHL All-Star Game in San Jose, CA.
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