Press release
113KB
ottobre 19, 2021 - Puma
MB.01 is beginning its ascent: LaMelo ball’s first Puma signature shoe set to launch December
Comunicato Stampa disponibile solo in lingua originale.
After a stellar debut NBA season, receiving league-wide accolades and winning NBA’s Rookie of the Year Award, #lameloball has another personal accomplishment to announce: his first signature shoe with #puma. Global sports company #puma has officially unveiled NBA superstar LaMelo Ball’s first #puma signature basketball shoe, the MB.01.
The MB.01 marks PUMA Hoops’ first signature shoe release since re-launching its basketball category in 2018. MB.01 joins the lineup of PUMA’s iconic basketball signature shoes named after basketball legends Walt "Clyde” Frazier and Ralph Sampson.
“We are proud to introduce the MB.01 as our first #puma Hoops signature shoe, just three years after reentering the basketball category, said Adam Petrick, Global Director of Brand and Marketing at #puma. “LaMelo and the MB.01 truly embodies what #puma Hoops is about, merging #sport with culture, while also pushing the brand forward with bold, bright and disruptive designs. This is just the beginning of many exciting projects to come.”
MB.01 was co-designed by LaMelo, incorporating his personal style throughout the shoe from bold color choices to intricate unique details, including an artistic outline of flames shooting down from the ankle collar that lines up to Melo’s famed rocket ankle tattoo. The tongue of the shoe includes LaMelo’s “Not from Here” creative and the outsole showcases the word “rare,” which describes his talent on the hardwood.
“I am excited to officially launch my first signature basketball shoe with #puma," said #lameloball. “It’s crazy to see my vision come to life with the MB.01. The design process was very collaborative, incorporating my style and unique details like the rocket flames. I can’t wait to wear them on court this season.”
Additional technology features of the MB.01 includes PUMA’s Nitro Foam throughout the midsole for superior responsiveness and comfort, full coverage non-slip rubber compound for enhanced durability and traction, and breathable monomesh for a supportive and ultra-lightweight feel. The 3D-printed disruptive upper construction completes the shoe’s sleek design.
21AW BB MB1 REDBLAST 002 RGB Silo
6780x4521, 2MB
21AW BB MB1 REDBLAST 023 RGB Silo
6720x4480, 5MB
21AW BB MB1 REDBLAST 036 RGB
6720x4480, 5MB
21AW BB MB1 REDBLAST 037 RGB Silo
6720x4480, 5MB
21AW BB MB1 REDBLAST 038 RGB
6720x4480, 6MB
21AW BB MB1 REDBLAST 040 RGB Silo
6720x4480, 3MB
21AW BB MB1 REDBLAST 046 RGB Silo
6720x4480, 3MB
21AW BB MB1 REDBLAST 048 RGB Silo
6720x4480, 2MB
21AW BB MB1 REDBLAST 049 RGB Silo
6775x4517, 2MB
21AW BB MB1 Red-Blast Lamelo-Ball 0539 RGB
8688x5792, 18MB
21AW BB MB1 Red-Blast Lamelo-Ball 0547 RGB
7020x5043, 11MB
21AW BB MB1 Red-Blast Lamelo-Ball 0561 RGB
8688x5792, 15MB
21AW BB MB1 Red-Blast Lamelo-Ball 1026 RGB
8688x5792, 14MB
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