novembre 23, 2021 - New Balance

Bukayo Saka stars in New Balance ‘Little Chilli’ film

Comunicato Stampa disponibile solo in lingua originale. 

18th November 2021 New Balance has revealed its latest football campaign celebrating the rise of Arsenal starlet and England international #bukayosaka.

The youngster from Ealing who lit up the European stage this summer stars in ‘Little Chilli Brings Heat’ as the brand pays tribute to the Golden Boy 2021 award nominee.

Released under the #newbalance global brand statement of “We Got Now,” the #film tells the story of how Saka is doing football his own way and unlike anyone before him.

Revealed in the lead up to the highly anticipated Liverpool FC fixture on Saturday 20th November, the video also highlights how North London’s Little Chilli is packed with pace, punch, and personality.

New Balance Football General Manager Kenny McCallum said "Bukayo Saka is a special young talent with the ability to entertain at the highest level. His approach to the game is an inspiration to football fans across the world and this latest #film from #newbalance aims to showcase some of the many attributes that make him so special”

New Balance is launching the campaign across social media and the #newbalance YouTube channel

About #newbalance Football

New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of some of the world’s great football clubs including AS Roma, FC Porto, Athletic Club, LOSC Lille and national football teams Costa Rica and Panama as well as a roster of top flight players who excel at the highest level of the game. For more information about #newbalance Football, visit www.newbalance.com/football New Balance Football can be found on Facebook, Twitter, Instagram).

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, #newbalance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. #newbalance owns and operates four factories in New England and one in Flimby, U.K. #newbalance employs more than 7,000 associates around the globe and in 2020 reported worldwide sales of $3.3 billion. To learn more about #newbalance, please visit www.newbalance.com  and for the latest press information please visit http://newbalance.newsmarket.com