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New Balance has revealed its latest football campaign starring Senegalese superstar #sadiomane.
The #film entitled, The Lion Roars, is released in tribute to the forward as he joins his native Lions in pursuit of Africa’s major tournament.
Mané will kick off the #competition as Senegal’s second all-time leading goalscorer, having helped his country reach their first final in 2019.
Sadio’s hunger and drive, is the message behind the #film, with the brand gaining insight into the mindset of a serial winner.
Released ahead of his opening fixture against Zimbabwe, ‘The Lion Roars’ will be available to view across #newbalance channels
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