Press release
26KB
febbraio 03, 2022 - Adidas
Y-3 Launches Chapter 1 of its Spring/Summer 2022 Collection
Comunicato Stampa disponibile solo in lingua originale.
Y-3 returns for the first chapter of its Spring/Summer 2022 collection. Serving as part of the inimitable brand’s 20th anniversary celebrations, Chapter 1 represents the first foray into a year long thematic exploration of Y-3’s past, present, and future – boldly dubbed “20 Years: Re-Coded”. Looking back on key moments, designs, materials, and silhouettes from the brand’s history, Y-3 reimagines its own identity for tomorrow. Never ones for passive sentimentality #adidas and Yohji Yamamoto’s latest collection poignantly draws on Y-3’s collective memory with pieces that distort and subvert past icons from the archive in order to once-again revolutionize the landscapes of sport and #fashion.
Chapter 1, referring to the concept of Transformative Nostalgia, sees Y-3 take on its own history of relaxed tailoring and adaptable design through the provocative distortion of #adidas and Yohji Yamamoto’s iconic visual codes. Channeling the brand’s quintessential approach to layering, Chapter 1 wraps the wearer in slouchy elegance with transformable garments that luxuriously drape on the body. Bringing the brand’s unforgettable story to life, a commemorative label celebrating 20 years of #adidas and Yohji Yamamoto features internally throughout the collection and externally as a printed graphic on select pieces. Meanwhile, adidas’ iconic three stripes adornment is subversively reimagined as the chapter’s aesthetic motif. In addition, the collection also features a number of accessories, such as caps, beanies, adjustable bags, socks, belts, and scarves.
The footwear offering is then highlighted by the introduction of the brand new Y-3 MAKURA silhouette, as well as quintessential updates to a number of Y-3 classics . Experimenting with a new approach to comfort, while simultaneously subverting proportions, sensations, and inspirations, the Y-3 MAKURA is an innovative new take on running-inspired footwear. A daring distortion of Y-3’s house codes, the exaggerated silhouette features a cushioned EVA midsole wrapped in foam padding that creates a cloud-like visual aesthetic, as well as a rubber outsole that boasts a track and field inspired spiked look.
Accompanying the launch of the first chapter of the Y-3 Spring/Summer 2022 collection is an explosively dynamic campaign shot by Gabriel Moses and styled by Robbie Spencer, with creative direction from Jamie Reid. Uniquely powerful choreography from Blackhaine innovatively centres the campaign in motion as a group of dancers artistically reinterpret and reimagine the very notion of sporting movement. A subversive ode to Y-3’s inherent DNA, with a focus on individual moments, the series of expressive visuals explores the artistic middle ground between dance and sport .
In addition to the Chapter 1 campaign, Y-3 also calls upon footballing legend and friend of the brand Zinedine Zidane for a set of celebratory visuals. Having featured in campaigns and walked during runway shows throughout Y-3’s 20 year history, Zidane represents key moments from the brand’s past, re-coded for the future. Shot by Gabriel Moses, the additional campaign brings Yohji Yamamoto's signature poise, precision, and control to the fore through the lens of the iconic star.
Launching on February 3rd 2022, Y-3 Spring/Summer 2022 Chapter 1 is available globally at adidas.com/y-3, in store, via Confirmed and through select retailers.
604153
2500x3125, 3MB
604147
2500x3125, 3MB
604146
2500x3125, 4MB
604152
2400x2400, 383KB
604144
2500x3125, 4MB
604150
2500x3125, 3MB
604151
2400x2400, 334KB
604145
2500x3125, 4MB
604169
2400x2400, 371KB
604155
2400x2400, 647KB
604154
2400x2400, 336KB
604168
2400x2400, 454KB
604156
2400x2400, 352KB
604142
2500x3125, 4MB
604143
2500x3125, 4MB
604157
2400x2400, 308KB
604166
2400x2400, 422KB
604167
2400x2400, 272KB
604165
2400x2400, 336KB
604171
2400x2400, 288KB
604159
2400x2400, 291KB
604158
2400x2400, 281KB
604170
2400x2400, 410KB
604164
2400x2400, 746KB
604148
2500x3125, 3MB
604160
2400x2400, 622KB
604161
2500x3125, 3MB
604149
2400x2400, 372KB
604163
2400x2400, 421KB
604162
2400x2400, 371KB
News correlate |
||
|
|
|
aprile 18, 2024
|
aprile 18, 2024
|
aprile 07, 2024
|
|
Comunicato Stampa disponibile solo in lingua originale.Today, at the reveal of the adidas kits for the Paris 2024 Olympic and Para... |
Comunicato Stampa disponibile solo in lingua originale. Today, adidas announces one of its biggest multi-sport footwear collection... |
Comunicato Stampa disponibile solo in lingua originale. First launched in 2014, 2024 marks 10 years since Spezial's inception. Rin... |
Scarica tutto 
Ti potrebbe interessare anche |
||
|
|
|
aprile 06, 2024
|
febbraio 29, 2024
|
febbraio 14, 2024
|
|
Comunicato Stampa disponibile solo in lingua originale. Today, adidas Running announces an all-star line-up of athletes, new race ... |
Comunicato Stampa disponibile solo in lingua originale. Having unveiled the first iteration of the GENDO series in 2022, this seas... |
adidas Basketball è entusiasta di annunciare la firma di quattro straordinari atleti Overtime Elite (OTE) come ambasciatori del ma... |
Inglese 
Scarica tutto 
Condividi
Condividi via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Tecnologia
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness