New Balance and District Vision Launch Mental Health Awareness Courses accompanied by an Exclusive Collection

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Boston, MA – March 9, 2022 – Today, #newbalance has officially launched a collaboration with Los Angeles-based inner peace collective, #districtvision, with a collection of technical apparel and footwear, and a series of micro-courses that aim to provide consumers with tools designed to increase mental #health awareness through #running.

The micro-courses focus on education through a range of mindfulness topics that aim to help runners explore their minds. The first of these micro-courses will feature Team #newbalance athletes #emilysisson and #brendamartinez on what they do as professional athletes to get over mental hurdles. #newbalance ambassador, rapper, actor and mental #health awareness advocate, #gata, will be featured as he discusses how his recent introduction to the #sport of #running shifted his approach to mental wellness. These micro-courses will launch on District Vision’s website on Friday, March 11, 2022. Each course will be available for $10 USD. 

“We believe in a holistic approach to athleticism and the idea that, in addition to function-first and performance enhancing products, mental wellbeing is at the core of physical exercise, especially #running,” says #districtvision co-founder #tomdaly. “We are thrilled about the opportunity to work with a heritage #running brand, like #newbalance, on a collaboration that goes beyond just product. It is our hope that consumers will gain a deeper understanding of what it truly means to be a “mindful athlete” and learn how #running can be used as one tool in their mental wellbeing journey,” says #districtvision co-founder #maxvallot.

New Balance and #districtvision hope to redefine what a collaboration between two performance and #fashion crossover brands can accomplish. The tools consumers will have access to aim to offer long-term benefits beyond the physical results of #running.

“This collaboration is a testament to both #newbalance and District Vision’s commitment to providing consumers with the tools and knowledge they need to better themselves holistically,” says #kevinfitzpatrick, Global Director of Performance Marketing at #newbalance. “Through these micro-courses we continue to put mental #health awareness at the forefront, along with our most innovative footwear and apparel. We hope through this collaboration with #districtvision we can continue to bring attention to the importance of mental #health and show how #running can be one of many useful tools for one's mental and physical wellbeing.”

The #newbalance and #districtvision collection comprises technical #design characteristics, organic hand-drawn #design elements from renowned artist Filip Pagowski, and mindful aesthetics to make up a functional and artistic uniform. The collection is made up of two colorways of the FuelCell RC Elite v2 and a range of technical apparel pieces including: the Impact Run Light Pack Jacket, Impact Run Long Sleeve Tee, Q Speed Sherpa Anorak, Impact Run Singlet, 3” Impact Run Short, Q Speed 9” Inch Half Tight, and 3” Impact Run Split Short. 

The collection will be available exclusively at districtvision.com on Thursday, March 17, with suggested retail pricing ranging from $55 USD to $220 USD. The collection will launch globally on newbalance.com on Thursday, March 24. Make sure to follow @newbalancerunning and @districtvision for all of the latest updates and creative content.