Press release
53KB
giugno 07, 2022 - Nike
The Be True Summer 2022 Collection Celebrates the Fluidity of the Community
Comunicato Stampa disponibile solo in lingua originale.
Nike’s Be True collection celebrates athletes who are expanding #sport for the next generation — on and off the field — and inspiring others to feel the joy in being authentically themselves.
The summer 2022 collection includes an SB Dunk Low, a Cortez, an Oneonta sandal and select apparel.
From supporting #nike employees with tools such as the company’s Gender Identity and Transition policy and guidelines, to standing with organizations such as the Human Rights Campaign, GenderCool and GLAAD, to elevating the voices of athletes, #nike is taking action to create a better world and is deeply committed to supporting the LGBTQIA2S+ community.
The #nike Be True collection for summer 2022 creates visibility for communities and helps all athletes show their pride in being their authentic selves. Looking beyond the traditional rainbow, the designs of the product blend colors to represent the diverse perspectives of the LGBTQIA2S+ community.
Nike’s advocacy extends beyond product. Since 2019, #nike, Inc. has provided $2.7 million in support of LGBTQIA2S+ causes to advance inclusion and celebrate the passion of #sport by all athletes. These organizations include nonprofit leaders in the transgender equality and sports space including Athlete Ally, the Out Foundation, the GenderCool Project, LGBT SportSafe and GLSEN.
The #nike Oneonta Be True and #nike SB Dunk Low release June 22 via SNKRS and select retailers. Be True apparel releases June 22 on #nike.com, the #nike App and select retailers. The #nike Cortez Be True releases at a later date.
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