New Balance signs rising NBA guard Tyrese Maxey

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Boston, MA – January 11, 2023 - Today, Philadelphia 76ers guard and NBA rising star #tyresemaxey officially joins #newbalance. Tyrese’s approach to the game, passion, and leadership both on and off the court make him an ideal match to represent the brand. 

“New Balance is changing the game across the board and I’m looking forward to being a part of such an innovative and creative brand,” said Tyrese. “New Balance Basketball has been on the rise with a growing roster of players and I can’t wait to represent the brand alongside them.”

While embarking on this new journey with #newbalance, the former 1st round pick of the 2020 NBA Draft is already in the midst of a breakout start to the season and looking to push his 76ers to yet another deep postseason run.

“As one of the most talented young players in the league, we’re excited to welcome Tyrese to the #newbalance family,” says Naveen Lokesh, Head of Global Sports Marketing Basketball. “He embodies the charisma and personality of the #newbalance Brand. We are excited to start working with Tyrese to further highlight his style in the game and his desire to inspire the next generation, both on and off the court.”

As the newest brand ambassador, Tyrese’s ambition and dedication to performing at a high level will allow him to seamlessly make an impact with #newbalance. Tyrese joins the likes of Kawhi Leonard, Jamal Murray, Zach LaVine, Dejounte Murray, Storm Reid, Jack Harlow, Sydney McLaughlin, Coco Gauff, Raheem Sterling, Sadio Mane and more.

About New Balance

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower #people through #sport and craftsmanship to create positive change in communities around the world. New Balance MADE U.S. footwear contains a domestic value of 70% or more. MADE makes up a limited portion of New Balance’s U.S. sales. #newbalance owns five factories in New England and one in Flimby, U.K. #newbalance employs more than 7,000 associates around the globe, and in 2021 reported worldwide sales of $4.4 billion. To learn more about #newbalance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.