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marzo 09, 2023 - Adidas

Designed by and for Women. adidas TERREX Launches Hiking Shoe Made for the Female Foot

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With four in 10 (43%) women starting hiking during the pandemic, #adidasterrex is driven to develop products that are specifically designed for this growing community. The latest step on this journey is the launch of the new #adidasterrex WMN Hiker Mid Rain.Rdy – a hiking shoe developed specifically for the female anatomy.

Informed by women-specific insights and tested alongside one of the largest women-only hiking communities in Europe, the shoe allows female hikers to connect with nature in comfort. Alongside the shoe, #adidas launches an all-new apparel range.

"Our research shows that being outdoors in nature motivates 96% of women across countries to hike, as they look to connect with nature and escape the everyday” says #rebeccamackay, Product Manager at #adidasterrex. “Working alongside our internal last-specific team to gain insights from thousands of foot scans, we were able to analyse and design a shoe that matches what our research showed women are looking for: hiking products that are comfortable, durable, and importantly, offer performance. We hope this new range will continue to help women all over the world to experience the transformative power of the outdoors.”

DESIGNED WITH AND FOR WOMEN

During the development process, #adidas TERREX's design team explored the ways the female foot hits the ground whilst hiking and the impact this has on the Achilles tendon. The insight from groups in the mountains, anatomic foot specifications, and women’s testing feedback made this hiking shoe superior in comfort and support.

With these insights in mind, the team created a number of potential female-specific lasts and gathered the thoughts on these from a selection of members from the Munich Mountain Girls, a community of over 24,000 mountain-loving women, who connect and empower women, digitally and in real life. Their invaluable insight allowed the team to assess which placement of cushioning and support provided the most effective hiking experience, as well as tracking durability between prototypes.

Further information in the press release to download

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