Porsche in golf: “An excellent experience platform”

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• Deniz Keskin, Director of Brand Management and Partnerships at Porsche AG, talks to Porsche Newsroom about the brand’s extended golf commitment.
• New partnerships ensure 2024 will be special.
• The sports car manufacturer is giving customers and golf fans the chance to enjoy a worldwide brand experience thanks to the internationalisation of its professional golf strategy.
• The Porsche Singapore Classic in March got the new year off to a successful start.
• In addition to its activities at the European Open in Hamburg, Porsche is involved in women’s professional golf for the first time as the official car partner of the The Amundi Evian Championship, the Major that is hosted in France.

In an interview with Porsche Newsroom, Deniz Keskin, Director of Brand Management and Partnerships at Porsche AG, speaks about the sports car manufacturer’s professional golf strategy which gives customers and golf fans the chance to enjoy new emotional golf experiences. Central to everything is the internationalisation of its commitment, the new role at the European Open in Hamburg as well as the first partnership in women’s professional golf.

Stuttgart. 2024 is a special year for Porsche in the game of golf. As a part of the internationalisation of its commitment, the brand has become actively involved for the first time in Asia in its role as the title partner of the Porsche Singapore Classic. Added to that is the entry into women’s golf at the The Amundi Evian Championship in France. Furthermore, Porsche will act as the official car partner at, for instance, the European Open near Hamburg and the Omega European Masters in Switzerland, both DP World Tour tournaments. In an interview with Porsche Newsroom, Deniz Keskin, Director of Brand Management und Partnerships at Porsche AG, speaks about the successful start to the year at the Porsche Singapore Classic, the upcoming tournaments in summer and the strategy behind the golf involvement of Porsche.

More informations in the press release