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april 14, 2016 - Fila

FILA Argentina to Host 7th Annual 10k in Buenos Aires

Press release available only in original language. 

(FILA Argentina) – With a theme of “Live to Run,” the annual #fila Race will double as a charity #event to support three non-profit organizations in #argentina, as well as a promotional #event for FILA’s new Kenya Racer 3 #running shoe.  

This Sunday, 17 April 2016, #fila #argentina will host its 7th annual 10k #fila Race on the streets of #buenosaires, #argentina. The circuit will start and finish at the Parque Micaela Bastida, taking a scenic route through the heart of Puerto Madero before concluding in a vendor area lined with music, activities, and some retailers. Fans of #fila will have the opportunity to purchase products from the brand's new collections at the #fila CENTER booth.

Similar to previous years, a percentage of the proceeds from this year’s #fila Race will be donated to three non-profit organizations in #argentina including the Hospice San Camilo, ASEMCO, and Granos de Mostaza. Participants will have the opportunity to direct their donations at the time of registration. Last year​’s #fila Race drew over 10,000 runners and participants to the streets of Puerto Madero. #fila hopes to continue the momentum this year, and will be on-hand at the #event to offer support and encouragement to all participants. 

Sign ups for the #fila Race are currently taking place online​. Each participant must be ready to provide a health certificate or sporting license as proof of medical fitness before participating in the #event. All race participants will receive official #fila Race shirts, a time chip, as well as small gifts from event sponsors. Additional prizes will be awarded to race winners.

For more information on the #fila Race, please visit the event's official page at www.fila.com.ar/race. On the day of the #event, follow along Twitter​ and Instagram​ using tags FilaRace2016 and vivisparacorrer. The race is scheduled to begin at 8:30AM at the intersection of Julieta Lanteri St. and Rosario Vera Penaloza St.