InterContinental Davos Hotel & Resort and #bianchi have joined forces to launch a luxury cycling experience through the Swiss Alps
Bianchi + Product
The "Davos Rides powered by Bianchi" project consists of two premium performance bike tours in cooperation with world-renowned operator #thomsonbiketours. The two Davos Rides by #bianchi are set to take place in summer, 2017: August 2nd - 7th and August 30th - September 4th. Guests will enjoy an unforgettable 5-night stay at the InterContinental Davos Hotel & Resort, with unique VIP treatment featuring after-ride massages, spa access, customized training programs for each participant, #bianchi cycling kits and goody bags. Each participant will ride a #bianchi Infinito CV, the award-winning endurance bicycle engineered by #bianchi with Countervail vibration cancelling technology (tested by NASA in extreme aerospace operations).
InterContinental Davos is the inspirational summer and winter retreat providing the ideal balance of alpine vitality with contemporary luxury. InterContinental Davos, with its iconic Swiss allure, redefines the Alpine experience through its caring, inspirational, connected and leading character.
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"We are proud of this project, born in the name of excellence, that combines performance and the love of #competition with the best hotel experience", Claudio Masnata, #bianchi Marketing and Communication Managr said. "All of this comes together in a unique and prestigious way in the Swiss Alps. At InterContinental Davos, guests will be able to enjoy the #bianchi Active Sphere, a special VIP lounge area with a showroom where Bianchi's Countervail top models will be displayed, such as Specialissima, Oltre XR4, and Methanol CV, along with a selection of #bianchi apparel and accessories.
"It is important for me and my team that the InterContinental Davos is fully living its credo to be the leading lifestyle hotel in the Alps. Hence we are extremely proud to partner up with #bianchi and Thomson Tours to create the "Davos Rides by Bianchi" as of this year. We surely will set new momentum for our active hedonist guests right here in our stunning destination", Stephan Post, InterContinental Davos' General Manager commented.
Bianchi is a leading Italian brand in the international cycling market, boasting over 130 years of history starting in 1885, in Milan. It is a performance bicycle company characterized by product-driven technology, Italian creativity and #design, and a global market.
Bianchi offers to the market a complete range of models for road, mountain, city-fitness, e-bikes and accessories to meet the needs of all cyclists.
Thomson Bike Tours is a specialty bike travel tour company based in Barcelona, Spain and Connecticut, USA. #thomsonbiketours leads in performance bike tours on the legendary mountain passes throughout Europe and is a Premium Official Tour Operator to the Tour de France.
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