Cookie Consent by Free Privacy Policy website A Miracle from Helly Hansen’s All-New LIFALOFT™ Insulation: Lightweight Warmth for All Seasons
november 20, 2018 - Helly Hansen

A Miracle from Helly Hansen’s All-New LIFALOFT™ Insulation: Lightweight Warmth for All Seasons


Despite popular belief that Helly Hansen made a pact with Norse gods to do the impossible and create a lighter, thinner, warmer insulation; in truth the human minds at the Oslo-based performance apparel brand broke the code through four years of development to create LIFALOFT™ insulation by PrimaLoft®, available to all mortals in Fall 2018.

The concept came about through Helly Hansen’s relationship with the Ski Team Sweden that wanted more for less – more warmth and more versatility with less bulk and minimal weight – in designs that work on snow, are packable and practical for travel. The answer was found in Helly Hansen’s Lifa® fibers that have proven to be one of the outdoor apparel industry’s most timeless, best-performing materials for controlling body temperature in cool to frigid conditions since the Norwegian brand introduced the world’s first technical base layers in the 1970s.

Helly Hansen’s proprietary insulation, that has been exclusively developed by PrimaLoft®, is constructed with 75% Lifa® fibers and 25% synthetic fibers. It is less bulky in construction and weighs 20% less than standard polyester alternatives yet delivers more warmth based on an increased number of microscopic air pockets that capture and retain heat. It is also a more sustainable choice due to a lower water and carbon foot print.

The proprietary Lifa® fibers inherently do not absorb moisture making the insulation ideal for wearers in variable conditions. Through moisture management, LIFALOFT™ insulated pieces allow for uses during high-intensive activities one day, and urban-wear or travel usage the next. Each jacket in the new collection includes 80g of LIFALOFT™ insulation by PrimaLoft®, and a water-resistance and windproof outer fabric with PFC-free DWR certified by Bluesign®.

“As with all of our products, we are inspired and driven by our athletes and the professionals that wear our designs every day,” said Philip Tavell, Helly Hansen’s Category Managing Director for Ski, “The Helly Hansen-sponsored Ski Team Sweden is constantly on the move and needs products and layers that can hold up to training on the slopes and can be stuffed into a small space, but remain dry for travel to a race the next day. Versatility in a piece is key to traveling athletes and we delivered just that in each LIFALOFT™ design.”

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