Hyundai Belux announces three-year partnership with KAA Gent

• The Buffalo Fan Day was the starting point for the collaboration
• Hyundai BeLux is a proud partner of #kaagent for the next three seasons
• Partnership fits within the brand’s international tradition
• A story of shared brand values and ambitions

16 July 2019 - In a country as football-crazy as Belgium, it was only a matter of time before #hyundai Belux also looked for opportunities for an interesting partnership in the Jupiler Pro League.

Hyundai and football has been a winning combination for many years. Not only has the South Korean brand been a partner of top international tournaments like the World Cup, it has also cooperated with some of Europe’s top clubs in recent years. Atletico Madrid, Chelsea FC, AS Roma, Olympique Lyonnais and Hertha BSC Berlin all play with the #hyundai logo on their shirts. Now, finally, #kaagent has joined forces with #hyundai. 

We already demonstrated our love for Belgian football with the #hyundai fan village on the Antwerp quays, where the Red Devils’ matches were celebrated in a delightful atmosphere. However, I must admit that this year we are impatiently looking forward to the start of our highest football #competition, because as sponsors of a top team, we are now moving up a gear. #kaagent is a club that represents innovation in Belgian football in all respects. It is extremely professionally managed, while its impressive Ghelamco Arena is the most beautiful and modern stadium in the entire country. The club has an iron will to be a sporting challenger in the #competition to amaze friend and foe. This last factor makes it perfectly comparable to #hyundai, not only in Belgium.