Press release
63KB
march 18, 2021 - Cupra
CUPRA hands over their customised models to FC Barcelona players
- Barça players are now driving their own versions of the #cupra models
- Clément Lenglet, Miralem Pjanić, #serginodest and #pedri are some of the 16 footballers who have received their new vehicles
- CUPRA Director of Strategy, Business Development and Operations Antonino Labate presented the cars to the Barça players
- Creative photographer Jordi Koalitic was in charge of photographing the players with their vehicles
After exploring the world of #cupra and configuring their own versions of the brand’s models, the #fcbarcelona players have received their personalised vehicles at the Ciutat Esportiva Joan Gamper. The club’s official #automotive and mobility partner delivered the Barça players their new cars at an event attended by 16 of the club’s footballers, with the participation of #cupra Director of Strategy, Business Development and Operations, Antonino Labate.
Bosnian midfielder Miralem Pjanić and French defender #clementlenglet, young players Óscar Mingueza and Ronald Araújo and new signings #pedri, Francisco Trincão and #serginodest are some of the players already ejoying their #cupra models. The players recently were given the opportunity to take part in the activity organised by the brand at the club’s training centre where they digitally customise their perfect car. #cupra offered its full range of vehicles, including the #cupra Formentor, the first model specifically designed and developed for the brand, the two new versions of the #cupra Leon, both in the 5-door and Sportstourer bodystyles, and the #cupra Ateca. The Barça footballers have received their models and participated in a photoshooting organised by the brand together with the creative photographer Jordi Koalitic.
“CUPRA and #fcbarcelona aim to inspire the new generation of young challengers together from Barcelona. We are both embarking on a new era full of optimism and ambition while preserving our distinctive style and high-performance sportiness. We want this global alliance to become the impulse for change, that’s why we’re proud to see the players so involved and enjoying the #cupra experience. Now they’ll be able to drive, live and feel another way with their new #cupra models” explained Labate, who acted as master of ceremonies and handed over the keys of the vehicles to the Barça players.
Further information in the press release to download
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