(FILA North America) - #fila announced today the launch of the Speedserve Energized, a new performance #tennis shoe being touted by top #tennis athletes as one of the most responsive, agile and comfortable #tennis shoes on the market.
Developed out of FILA’s advanced concepts center, this new style builds on the brand’s highly successful Axilus 2 Energized performance #tennis shoe, with a heightened focus on structural elements to make a new silhouette that is more responsive and form-fitting than its predecessors. Among the technical upgrades to the #design are Energized Rubber cushioning at the forefoot and heel, and enhanced herringbone traction elements on the outsole aimed to aid in responsiveness and abrasion resistance on multiple court surfaces. Structured midsole support and a midfoot TPU stabilizer ensure maximum performance for extended periods of time. The shoe also features a molded, breathable sockliner and slip-on construction for a seamless fit right out of the box, a feature tested and developed with feedback from numerous #fila sponsored athletes, including American #annli, recent Libema Open champion #ekaterinaalexandrova, former World No. 2 #tommyhaas and #soonwookwon.
“I’ve been loving the new shoe,” said Li. “It’s always a balance adjusting to how a new shoe fits, and most importantly getting a feel for it on-court to ensure it has the level of comfort and flexibility to allow me to perform my best. #fila has really focused on the fit of the new shoe and I am excited to continue wearing them throughout the 2022 season.”
FILA actively involves its sponsored athletes, from junior to professional and everywhere in between, in the process of designing and developing new footwear models. Players have been testing the shoe for more than two years, with specifications and adjustments made throughout the process based on athlete feedback.
“We continue to work closely with athletes in the development of new footwear concepts as we evolve with the footwear industry,” said #markeggert, SVP of Footwear #design and Advanced Concepts at #fila North America. “We are thrilled to launch this new performance #tennis shoe. It strikes a great balance between high-performance and style, which is what the #fila brand is all about. We plan to further build out the line with additional styles at new price points in coming seasons.”
The Speedserve Energized will be available in four initial colorways, retailing for $130. The shoe is now available exclusively at select #tennis apparel and footwear providers nationwide, including #tennis Warehouse, #tennis Express, #tennis Point, #tennis Plaza, and will be available on #fila.com later this summer.
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