Press release
438KB
march 15, 2023 - Adidas
adidas launches the Parley Pack – its first football boot pack designed to help reduce plastic waste
Today #adidas proudly launches the #adidasfootballxparley Boot Pack – the first ever to be made in part with Parley Ocean Plastic, re-imagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean.
Boasting stunning lucid blue and white colourways and elegant wave-patterned designs spanning all of its key boot franchises - Predator Accuracy, X Speedportal and Copa Pure - the new pack strengthens #adidas commitment to contributing to help reduce plastic waste.
Continuing to deliver the best for the athlete on the pitch while striving to make a difference off of it, the footwear drop is the latest chapter of a journey started in 2015 when #adidas first partnered with Parley for the Oceans and saw the opportunity to turn a problem into performance by integrating Parley Ocean Plastic across a number of football apparel jerseys.
While not the solution for saving our oceans, this innovation represents the brand´s commitment towards replacing virgin polyester with recycled solutions by 2024 wherever possible.
The #adidasfootballxparley Pack is available to purchase online as of today at #adidas.com football boots and selected retailers.
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