Press release available only in Italian
The premium tire manufacturer Hankook extends its sponsorship with the UEFA Europa League for another three years, until the 2017/18 season. As an official partner of the biggest European football competition, Hankook benefits from the enormous brand visibility. Since the beginning of the sponsorship in 2012, Hankook has seen substantial increases in brand awareness and brand preference in Europe, one of the main markets of the company.
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