The #xpowersc promises lightness, extreme comfort and durability for any adventure. The impeccable fit combined with the extreme safety and grip of this model are the ideal combination to accompany rid...
Alongside its vast selection of saddles, #selleitalia also offers a range of handlebar tapes, each with unique features. The company gives its existing tapes a new look and launches a new one: #smartt...
High resistance on the sides thanks to Pirelli’s TechWALL X technologyRC tread design, MTB style, with SpeedGRIP compoundDeveloped also with the athletes of the teams supported by PirelliMilan (Italy)...
Ekoï unveils the first cycling helmet designed by Pininfarina.Performance and safety are the priorities of Ekoï and Pininfarina designers.The Ekoï Aerodinamica helmet will be used by 4 teams throughou...
The new M.U.L.E. On Bike Bikepacking Collection was unveiled at the Eurobike Show 2023 in Frankfurt. CamelBak won the Eurobike Award in the Clothing and Accessories Category with its new Frame Pack.PE...
Verve Cycling in collaboration with Metron Additive Manufacturing has created a revolutionary 3D printed titanium cycling power meter. The #infocrank3d Ti is the first power meter ever to combine true...
In 2022 Y-3 boldly celebrated 20 years of memories – recoding key moments from the past two decades of the industry defining partnership between #adidas and #yohjiyamamoto. This season, the progressiv...
The famous Big Corkscrew is covered with the most precious alloy on earth in an exclusive limited edition. The Gold and The Rose Gold corkscrews were designed to reinterpret the creative ingenuity tha...
Dear Press,We're committed to making the very safest products, to protect customers as they deepen their dedication to the ride.We sent nine #helmets to Virginia Tech, and every single one was rated f...
A flagship model launched in 2005, the Alpiner Extreme Regulator Automatic is making its comeback today in the #alpina collection, in a new light. A powerful creation with separate display of the hou...
Gravel, Adventure, Crosscountry, Downcountry, All Mountain, Trail... Creating categories feels like an integral part of enjoying adventures on two wheels. But is it?The new MET Veleno Mips confirms th...
One year ago today - on September 24, 2020 - #campagnolo unveiled its show-stopping gravel groupset - Ekar. The world’s lightest groupset, with a truly unique 1x13 speed drivetrain, Ekar announced the...
An Olympic Cauldron was designed based on the concept "All gather under the Sun, all are equal, and all receive energy" by Mansai Nomura, who was the Chief Executive Creative Director of the planning ...
Motivation and objectiveExclusivity paired with an unconventional attitude to life, that's what Mercedes-AMG and the skateboard and streetwear brand #PALACE have in common.Motorsport and street #Skate...
Life behind bars is something we all love. And even more so when we feel connected to the bike. This enables us to ride harder, faster, and for longer. Working on providing the best contact points wit...
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